Hitachi Magic Wand Review

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Looking for a wand that can summon up some real magic?

One of the most recognizable sex toys on the planet, the Hitachi Magic Wand is often referred to as the Cadillac (or Rolls Royce) of vibrators. Delivering powerful waves of tremulous pleasure, this handheld personal massager is a must-have bedroom accessory if you want to experience quaking orgasms.

Designed by the Japanese tech company, Hitachi, this iconic device was actually launched more than 50 years ago as a health product but turned out to be one of the best-selling sex toys in the world, ever!

In our Hitachi Magic Wand review, we wanted to know more about this magical pleasure device and find out just why so many women choose this accessory over others. We’ll also compare models and find out what similar products are on the market which can compete.

Magic Wand: The Mother of All Vibrators

Designed by Hitachi way back in 1968 and originally intended to be used to relieve sore and aching muscles, the Magic Wand is one of the most iconic sex toys of the 21st century.

But how did this conventional wellness and health accessory become a bedroom must-have?

It turns out that the launch of this product was well-timed with the sex-positivity and feminist movement of the late 1960s.

And the Hitachi Wand with its non-anatomical and discreet design was the ideal candidate to become a stealthy household masturbation aid!

Promoted and popularized by the sex educator of the day Betty Dodson, the ergonomic shape wasn’t intimidating and worked incredibly effectively as an intimate toy.

As a result, thousands of women found the intensely rumbling ‘deep tissue’ massager worked equally well as a clitoral stimulator!

Over the coming years, the device would sell consistently well but remained one of those ‘secrets of the suburbs’ until, in 2002, the popular TV show Sex and the City featured one of the characters demonstrating the wand’s true powers!

hitachi magic wand sex and the city
You expect me to believe that women buy these to help their sore necks?” Image via YouTube/Sex and the City.

After the ‘Neck Massager’ episode aired, sales of the device skyrocketed and sold out in many stores right across the USA.

No longer a secret, Hitachi’s Magic Wand had become synonymous as a sex toy and, in 2013, the Japanese company ceased production; Hitachi was concerned about its name being linked with the adult industry.

Fortunately, their California-based distributors (Vibratex) managed to convince Hitachi to continue producing the Magic Wand and in 2014, the product was relaunched. This time as Magic Wand Original and omitting the name ‘Hitachi’.

As the adult live cam industry blossomed, this powerful personal vibrator has become the number one choice for many models and continues to be a best-selling sex toy.

Hitachi Magic Wand Review: A Look at the Range

The design has changed little during its 50-year reign as the Queen of sex toys and wands have pretty much always been around a foot long with a rubberized flexible head.

guide to hitachi magic wand original
Image via Magic Wand Original.

At present, there are three products available, each offering users something a little different but all come with a one-year warranty from the manufacturer.

Magic Wand Original

The iconic vibrating massager which started it all is quite simple in design and features just two options for control.

magic wand original
Image via Magic Wand Original.

Both deliver the same deep and rumbly vibration for which the Magic Wand is renowned and delivered by the same powerful brushless motor:

  • Setting I – 5,000 RPM
  • Setting II – 6,000 RPM

The Magic Wand Original is made from firm vinyl and measures up at 13.5” in length with a soft and flexible 7.75” head.

The device is not waterproof and comes with a 6’ (1.8m) mains-powered cable.

Priced at around $90, the original wand delivers some seriously mind-blowing satisfaction.

Magic Wand Plus

With all the power of the Original and then some but with added variable control, the Magic Wand Plus is the next level choice for a deluxe personal vibrator.

magic wand plus
Image via Magic Wand Original.

Similar in design but with four power levels advancing in increments to deliver up to 6,300 RPM, the Plus features the same high quality, powerful motor.

The difference with the plus is the shorter cable at 3.2’ (1m), the added length at 14” and a slightly smaller head (7.25”). The Plus is also made from silicone instead of vinyl and the cable also detaches for easier storage.

Priced at around $120, the Magic Wand Plus is an extra-powerful intimate toy for precise and pleasurable play.

Magic Wand Rechargeable

And finally, we have the cable-free version which combines all of the best features of both the Original and the Plus and a few premium extras.

magic wand rechargeable
Image via Magic Wand Original.

Measuring 12.5” in length and with the larger 7.75” circumference soft and flexible head, the rechargeable version is made from silicone.

With 4 speeds and 4 vibration patterns, you get to control your experience through three-buttons on the shaft of the wand.

From the start-up mode of their trademark deep rumbles right through to the jaw-rattling quakes at top speed, this is one powerful massager.

You can, of course, enjoy this particular model with the ultimate flexibility of having no cables but if you find your battery runs flat at any time then you can continue to play with the device on charge.

Like neither the Original nor the plus, this product is not waterproof.

Priced at $150, the Magic Wand Rechargeable is a more flexible but just as thunderous sex toy.

The Best Alternatives to Magic Wand

We get it.

The price tag of the Original Magic Wand is pretty steep and not everyone is prepared, or can afford, to splash out a hundred bucks on a sex toy.

Fortunately, there are some pretty decent competitors to the Magic Wand. Although these might not boast the same pedigree or technical specifications, they still come with plenty of positive user feedback.

On the other hand, could there actually be some better wands out there?

We wanted to take a look at some of the alternative magic wands on the market and compare these to the original.

3 Best Budget Magic Wand Alternatives

For anyone who winces at those wallet-busting prices, these options provide cheaper substitutes to the Original.

Rocks Off

The Oriel is a full size 10” powerful silicone wand from Rocks Off and delivers intensely satisfying tremors.

alternative to hitachi magic wand rocks off oriel
Image via Lovehoney.

Control is adjustable with 3 different speeds and 7 vibration patterns so you can vary your playtime to suit your needs.

A USB rechargeable device with a magnetic cable, the Oriel gives up to three hours of run time.

It’s also a fully waterproof (submersible) design so you can even take this wand into the shower or tub with you.

We like the flexible and velvet-soft head but it is definitely the power of this vibrating massager that gains it such great reviews.

Priced at $69.99, the Oriel comes in just one color; a deluxe looking black with bronze accents.

Tracey Cox

Known as an international sex and couples therapist, Tracey Cox has put her name to a large range of sex toys including this Supersex 10 function silicone wand vibrator.

alternative to hitachi magic wand tracey
Image via Lovehoney.

Far more compact and portable than the Original Magic Wand, this device measures just 7” in length. And though silicone in design, the head is quite firm.

Still, at just $44.99, it’s a cheaper alternative and delivers pretty powerful pleasure sensations for such a small rechargeable device.

We like the fact that this model comes with 7 patterns and 3 speeds of vibrations plus is discreet enough to take with you on the move.

Lovehoney Wand

This extra powerful massage wand designed by Lovehoney comes in a choice of rechargeable (cordless) or as a plug-in with 1.8m cable.

alternative to hitachi magic wand lovehoney
Image via Lovehoney.

Made from a durable but hard plastic exterior, the control for the vibrations is via a scroll-wheel which means you can vary the speed at the flick of a finger.

It’s quite a basic design but certainly delivers on power with sensational and intense ‘deep tissue massage’ or relaxing and rumbling waves.

This massager is available to buy for $79.99 and in a choice of four colors; silver, violet, black or white.

3 Best Premium Magic Wand Alternatives

For prices over $100 and offering comparable (or more powerful) vibrations, we have a couple of options which can give the Magic Wand a run for it’s money!


Doxy wands tend to start off more powerfully than the Original Magic Wands so are perfect for anyone who doesn’t need a build-up. And it’s their strength of power which makes these a popular choice.

alternative to hitachi magic wand
Image via Lovehoney.

They have a couple of options available including plug ins and rechargeable devices as well as travel size and extra powerful wands.

Starting at a price of $134.99, the entry level Doxy comes in a choice of two colors (black or purple) and offers multi-speed control with 30% more power than the Hitachi wand.

A broad 7.5” cushioned head delivers rumbling vibrations and guarantees the user some explosive fun.

Comes with a 2.8m plug-in cable.


The luxury Swedish sex toy designers, LELO have created their own version of this iconic sex toy, the Smart Wand 2.

alternative to hitachi magic wand lelo
Image via Lovehoney.

With its sleek, ergonomic curved shape, LELO have typically designed their personal massage device more like a piece of art than a sex toy.

Offering users 10 individually adjustable vibration modes with a whisper-quiet motor, the Smart Wand 2 is definitely a strong contender to the throne.

Priced at $199.99, this rechargeable sex toy comes in a choice of three colors; black, purple or blue.


Canada’s largest producer of sex toys, We-Vibe creates high-tech adult pleasure devices.

alternative to hitachi magic wand we vibe
Image via Lovehoney.

Their USB rechargeable and cordless wand comes with two custom attachments (clitoral and penis stroke) to enhance your playtime.

But what makes this product special is the inclusion of an app control function. Yes, with this device you can take part in some long-distance couples play.

It’s an ergonomic and fully waterproof design which incorporates a Smart Silence function so that the motor only operates when the toy is in contact.

The We-Vibe wand also comes with 10 different ultra-strong vibration modes so offers plenty of customization.

Priced at $179.99 this is a great choice of sex toy if you want to hand over control to your lover.

Featured image via Magic Wand Original.


Mike Morris

Mike is a senior contributor to the Red Light Network and is tasked with reviewing the latest adult products, services and trends. He previously worked in production for a famous adult game and is very familiar with the growing space of X-rated titles. Mike has contributed to several other adult blogs, including Euro Sex Scene and Fetish Engine.
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